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Ready for anything: Promoting Brand You

Ready for anything: Promoting Brand You

All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You. Tom Peters, writing in Fast Company Tom Peters wrote this piece on Brand...
Ready for anything: Know your customers

Ready for anything: Know your customers

“People have a choice. If you want the people you care about to see you, care about your brand, buy from you…you have to have empathy for who they are and what they care about.” Seth Godin, in conversation with Qualtrics, 2020 Our focus for our 2020 Summer...
Obelisk Support turns 10

Obelisk Support turns 10

This week marks a special birthday: Obelisk Support turns 10. That might not seem like a lot when compared to law firms that boast hundreds of years of history. But you learn to grow fast when you start up a business during an economic downturn. Times have changed....